Tomorrow morning we wake up to a new release of Yeezys by Kanye West. Although not everyone’s cup of tea you can guarantee there will be hundreds queuing before the crack of dawn. The question is what is it about these trainers that is making people que 24 hours before? The design? Although simple they are eye catching, a trainer lover could point out a pair of yeezys from a mile away. Yes, you are essentially buying a sock with a sole but isn’t that where all trainers are heading at the moment. We would like to believe it’s all to do with the beautiful aesthetics of the trainer but it’s mainly down to the limited stock which are making these trainers sell.